In my own town people know me, so they just think, "Oh yeah, Sean, what a nitwit." But in other cities they may not have yet figured this out. So I am treated either with warmth or derision. That's all fine. The worse case scenario is when someone assumes I must be a super serious designer. Sitting at dinner next to a designer who is insists on discussing the current state of design is kind of dull. I'd rather know who is sleeping with whom at the table. Actually, the worse, worse case scenario is sitting next to a communist. This happened once. We didn't get along.
When someone rambles on about design being of service to business and how no design can be judged without looking at effectiveness I want to go to the bathroom and slit my wrists just for excitement. Yes, I agree design is a critical component of success in business. Design should be judged by its effectiveness.
But where does that leave the work that I love that really wasn't that effective? Does that mean I shouldn't begin making form until I've filled a wall with post-it notes and focus group studies? Here's the dirty little secret: sometimes I make things just because I want to.
When our great friend, Terry Lee Stone, asked us to design a series of books for her on Managing the Design Process I immediately started thinking about graphs and simple shapes. The end product may not be purely functional or effective. But I sure had fun designing it. A friend sent me a link to Franz Ferdinand's video for Right Action and said it was similar, so it must be cool. Maybe its okay for design to be effective, and once in awhile simply about designers making something wonderful.