Nothing to Love

People

Jun 7

Written By Sean

Seeing what is not there is one of my favorite design techniques. I am so impressed with work that does this, as I can’t. SpotCo’s work for The Book of Mormon uses this technique to perfection. Jumping back a century, which I like to do, I also am a huge admirer of Ludwig Holwein and Hans Rudi Erdt. Holwein was the best-known German poster and advertising artist for the first quarter of the twentieth-century. He had a remarkable ability to use the available printing technology, not so good, and turn it to his advantage. Simple solid forms, and the absence of a specific element are hallmarks of Holwein’s work. If you’re of fan of the “less is more” approach, then you should love Holwein’s “nothing is more.”