A Morality Tale

A couple of weeks ago on Mad Men, Don Draper decided to stop working for tobacco companies. When this happened, I immediately thought about George Tscherny’s packaging for Lark cigarettes. Which left me with a moral dilemma. I’m not crazy about smoking, but my family made their living from tobacco for the first two hundred years in America, and the Lark packaging is so good. Fortunately, Mad Men is a television show, and no cigarette company has approached me to design a campaign. I must be remarkably shallow. These are the kind of moral dilemmas that most designers immediately can answer, “Absolutely not!” But I really like the Lark packaging.