From the Ashes of History

wALT Five, Design: Sean Adams and Peter Grant, 1984

I found this issue while cleaning the bookcase. wALT was the student publication at CalArts in the 1980s. It included contributions from students in all majors including essays, poetry, and visual arts. Peter Grant and I designed this issue using the Macintosh 128K that Apple recently sent to the department. It was the one that required a floppy disk to run and had limited software such as MacPaint and MacWrite. There was no scanner. Apple included a set of typefaces named after cities, such as Monaco, Geneva, Chicago, and San Francisco. The typeface New York was the stand-in for Times Roman (but I called it Times Roman because I could).

To produce the publication, we set the Times Roman on the Mac and printed out “galleys” on the low resolution image-writer (no Laser-writer yet). We set the headlines in Gill Sans, a typeface on the Mergenthaler VIP typesetting machine. The whole thing was pasted-up as mechanicals and sent to the printer (see video below). We didn’t realize it at the time, but this was a first step toward digital design production. It was a wacky hybrid that required endless typing and rubber cement. But it was fun.

Apple Macintosh 128K, 1984

Sean Adams

Sean Adams is the Chair of the undergraduate and graduate Graphic Design Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for LinkedIn Learning/ He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.