Something Hit Us

"Something hit us...the crew is us, please, please help us!"

I like helping people. Often, another designer somewhere in the world will send me a note requesting advice on a color issue. This could be attributed to three books I’ve written about color, or the fact that I typically wear a bright pink or blue golf shirt while everyone else is in their summer black. I appreciate the compliment that I might be of some help or expertise.

I could say I spend hours deconstructing Josef Albers’ work in the 1930s or tirelessly mix gouache paint for the perfect combination to create a palette. Both of these would be half truths. Like my dining palette, I have rather plebeian tastes. Last weekend, while changing channels I stumbled onto one of my primary color inspirations, Airport 1975 (see, low-rent taste).

Twenty years ago I had two back to back epiphanic experiences. The first was watching David Hockney paint in his studio with confident and broad strokes. The second, was, of course the genius that is the palette in Airport 1975. Who cares about the plot with the standard issue of Love Boat guest stars in peril after their 747 is struck by another plane. The number one flight attendant is required to fly the plane. There is a singing nun, played by Helen Reddy. She spends time and songs with a dying girl, suspiciously cast with Linda Blair after her film, The Exorcist, when she was possessed.


Not Airport 1975, Linda Blair possessed and flying

The wall shag carpet

And the glorious palette

The colors are completely wrong and go against every tenet of good taste: fuchsia and brown, purple and ochre, red and avocado green. But it’s a marvelous mash-up. How wonderful to be so bad. While I have not spent days studying the late career geometry and color paintings by Herbert Bayer. I did spend an eccentric amount of time on the strange shag carpet wall colors.


The full palette

Sean Adams

Sean Adams is the Chair of the undergraduate and graduate Graphic Design Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for LinkedIn Learning/ He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.