Right and Wrong

Jason Tselentis at Print magazine was kind enough to feature my etiquette presentation as Number 11 in its 2016 Year in Review. Each term, I give a lecture to graduating students about basic business etiquette. It's one of those things you presume everyone knows and then another designer tells you, "I had lunch with one of your recent graduates. He didn't use his utensils, but ate the food like a cat with his face in the plate."

This is, of course, a rare instance, but it can't hurt to refresh the point that eating like a cat is distasteful and embarrassing. The students laugh and watch me as if I were explaining how to do basic math to astrophysicists. But when I pass out the plastic forks and knives and demonstrate the right way to hold them, the room falls silent. I'm amazed how many people at fine restaurants or dinner parties hold their knife and fork as if they were killing a mammoth. It isn't going to try to get away. There is no need to hold it down with a fork and clenched fist, then stab at it repeatedly.

Shake hands firmly, not as if you were holding a perfume scented handkerchief to your nose. 

I also remind them of basic business etiquette. Stand up when someone enters the room. Don't sit there silently staring at your lap. Open the door for others. Don't chew gum at work. And don't ever, ever say to anyone, "You don't remember me do you?" It's best to remind them, "My name is Sean, we met previously at Joan's club. You were Betty's bridge partner that evening."

Some of these rules may be outdated, but will never be wrong. It's better to err on the side of good manners than being too casual. And if any of the students at least remember that a place setting is BMW (left to right: bread, meal, water), they won't steal my water glass at lunch.

Sean Adams

Sean Adams is the Chair of the undergraduate and graduate Graphic Design Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for LinkedIn Learning/Lynda.com He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.