Posts Tagged ‘The World of Franklin and Jefferson’

Liberty and Freedom in Grids

Thursday, November 8th, 2012

The World of Franklin & Jefferson, cover, 1976

I like odd grids. How’s that for a catchy opening at a cocktail party? Probably not too good. Nevertheless, complicated and unexpected grids are wonderful. One of my favorite examples is the structure for the book, The World of Franklin and Jefferson, created for the exhibition of the same name. United States Information Agency and the American Revolution Bicentennial Administration proposed the exhibition with funding from IBM. The exhibit toured New York, Paris, Warsaw, London, Mexico City, Chicago, and Los Angeles and was one of the last major works completed by the Eames Office. The accompanying book’s structure is, let’s be honest, bizarre. There are almost no margins. The italic captions have their own column in the center of the page. The images seem to invade the text like wild animals. Clearly, there is a structure under here I do not understand. But I love it. It’s a world of wackadoodle grids. Now, that’s a good title for a new design book.

The World of Franklin & Jefferson, spread, 1976

 

The World of Franklin & Jefferson, spread, 1976

 

The World of Franklin & Jefferson, spread, 1976

 

The World of Franklin & Jefferson, spread, 1976