I’m heading off to introduce my good friend, Julie Beeler for an AIGA lecture. Now Julie is one of the smartest people I know. She’s cracker-jack fast and makes me feel like a low grade somnambulist moron. So the idea of designing a poster that captured her skill, intellect and the amazing work at Second Story was scary. Of course, I ignored all that and started on my own wacky craft project. You know you’re in trouble when you find yourself asking the office, “Do we have any tiny felt flowers? Does anyone know how to make yarn look like a bow?” I expected Julie to recoil when she saw the poster and exclaim, “You moron!” But, she took the high road and said she liked it just fine.
Posts Tagged ‘Posters’
Here is an old trick if you are in vaudeville or desperately need to have something approved: add a cat or dog. I know it’s said to never share the stage with pets, but when the crowd is angry, nothing works better to make everyone happy. This is how it works. You are working on an annual report. Every cover is rejected. The client yells at you, This is garbage. Get out!” Now, try adding a kitten or puppy; voila, as if magic the approvals roll in. While judging a competition, I overheard a judge say, “Oh, it’s not so good. But it has a cute dog on the cover. I have to vote for it.” See how easy it can be.
I did have an instance in class when the cat or dog trick didn’t work. The assignment was to design a poster around a meaningful cause (this was a wayward attempt to do something for social good). The posters ranged from issues such as abortion, marriage equality, veterans issues, and censorship. The idea that never made sense to me, though, was cat rape. The designer of this subject told me, “It’s true and awful. There are gangs of young men in Los Angeles who roam the streets looking for cats to rape.” I was stunned. Who knew such a thing happened? I know anything kinky can be found online, but I cannot imagine that this activity is so widespread that it needs addressing with public service posters.
If I were an logical person, I would have said, “No. That won’t work, pick a different subject.” But I was transfixed by the mechanics of this activity and wanted to see the design solution. Did the gangs have outfits with fake whiskers? Were they aroused when reading The Cat in the Hat? How did they feel about the white Fancy Feast cat on TV? Would they be “cat” burglars?
Stupidly, I argued with her. “This isn’t possible anatomically. Really, think about that. And cats are cranky and scratch you if you pick them up. I can guarantee that not many people are interested in putting an angry, meowing, squirming, scratching, and biting feline close to a sensitive area of the body.” She didn’t back down, and insisted this is an ongoing epidemic of violence. Maybe she knows something I don’t and the media is ignoring it because it is so heinous.
Once in awhile, I find a great piece of design I’d never seen. This week, I discovered Herbert Bayer’s cover for Arquitectura magazine. Yes, I’m a sucker for intense color and pattern. But, then, who isn’t? I love when a designer uses pattern to reference cultural ideas. If we strive to create work that makes something mundane spectacular, pattern is a wonderful tool. Giovanni Pintori’s 1949 Olivetti poster uses simple numerals to make a compelling message. These examples look so effortless, and playful, we are led to believe they were easy solutions. Oddly, this is not so. I’ve seen some purty darned ugly patterns in my time. Patterns that make no sense, have no significance, and are simply a last resort created because Adobe Illustrator has a “duplicate” function. So, if you’re thinking, “Gee, I could just make a pattern for the next project. I’d be done in 10 minutes,” stop. It will take more time than you expect, you may fail and fall into a shame spiral. But, if you are patient and work hard, you may create something wonderful.