Tequila Sunrise
Wednesday, July 6th, 2011
Herb Alpert & the Tijuana Brass, Whipped Cream & Other Delights, 1965
If you were “with it” in 1967 you went to cocktail parties in Malibu, drove a yellow Corvette, made macramé plant holders, and listened to Herb Alpert and the Tijuana Brass. You may already know Herb Alpert from Casino Royale (the first one), or Pee Wee Herman’s dance to Tequila. In today’s hustle and bustle world, I find Herb Alpert to be the perfect music for the drive home. It’s relaxing, fresh, and pretty groovy. I have a special weakness for 1960s Victorian revivalist typography. This is the kind of typographic layout seen at Farrell’s Ice Cream Parlour. Alpert’s 1965 album, Whipped Cream & Other Delights, is the prime example of this. I tried using this kind of composition on a magazine project recently. I thought it was the hippest thing I’d ever done. The client just laughed and said, “That reminds me of something old timey. Like a Farrell’s Ice Cream Parlour.” And…
Herb Alpert & the Tijuana Brass, South of the Border, 1964
Herb Alpert & the Tijuana Brass, Carmen, 1967
Herb Alpert & the Tijuana Brass, Film Title detail
Herb Alpert & the Tijuana Brass, Greatest Hits, 1970
Herb Alpert & the Tijuana Brass, Casino Royale, 1966
Herb Alpert & the Tijuana Brass, Something Festive
Herb Alpert & the Tijuana Brass, The Beat of the Brass, 1968
Herb Alpert & the Tijuana Brass, The Brass Are Comin', 1969
