Recently, a young designer met with me and talked about obsession. “I’m worried it’s wrong, but I get obsessed about something and can’t stop,” she said. She wasn’t talking about Justin Bieber or heroin. She gave the example of string art. “I can’t stop looking for it online and want to learn how to do it.” Who doesn’t?” was my reply.
I don’t know where she heard that being obsessed was bad. Sure, if you’re stalking someone and build a shrine with sacrifices for them you may have a problem. But I’ve been working on my OCD family tree for years and never tire of it. Paula Scher makes wonderful paintings of maps. Marian Bantjes works with pattern. Massimo Vignelli couldn’t get enough Bodoni. Being obsessed is part of the job.
Ken Briggs was a British designer responsible for many of the beautiful posters for the National Theatre in London. Clearly, Briggs was obsessed with the New Typography, inspired after seeing a copy of Josef Müller Brockmann’s Neue Grafik. The posters relentlessly use Helvetica, golden section proportions and grids. But, Briggs took the rigid rules and tweaked them with surprising color choices and offbeat photographic solutions. He added a dry British wit to a sterile approach.
Briggs didn’t do this once, or for a couple of months. He did it over and over and over. And thank God for that obsession. The lesson here, obsession makes perfection.