Posts Tagged ‘Alexey Brodovitch’

Madame, Taisez-vous!

Thursday, June 28th, 2012

Audrey Hepburn after the makeover

The last time we went to Paris, Noreen had just watched Funny Face. This proved to be a mistake, as she insisted on singing Bonjour Paris everywhere we went. This is funny the first couple of times, but after awhile is trying, especially when the French stare and shout, “Madame, Taisez-vous!” I admit, however, that I love Funny Face and was tempted to sing as well. If you haven’t seen Funny Face, and think Saved By the Bell is an old classic, you need help. You are sad.

Here’s the basic plot. Audrey Hepburn is a beatnik and dowdy salesgirl at a Greenwich Village bookstore. The crew from a high fashion magazine, including the editor, Kaye Thompson, and photographer, Fred Astaire, descend upon the store for a high fashion photo shoot. Poor Audrey Hepburn, hideous and dowdy, is forced to be an extra next to the incredibly severe model. When the photos are developed, everyone agrees Audrey Hepburn should be made-over and sent to Paris as the star model. They all fly to Paris, sing the song, and shoot some fashion photos. Audrey Hepburn gets mixed up with some beatniks, and everyone is freaked she’ll miss the big fashion show.

There are a few highlights that I love. Fred Astaire’s character, Dick Avery, is based on Richard Avedon. The art director is based on Alexey Brodovitch. The magazine decides that pink is the color of the moment. Of course, it’s impossible to see Audrey Hepburn as ugly, so that part doesn’t work.

 

Funny Face album, 1957

Audrey Hepburn as the hideous book seller

Funny Face, the severe model

Funny Face, Think Pink

Bonjour Paris

C’est le ton qui fait la musique

Friday, January 14th, 2011

Alexey Brodovitch, Ballet, 1945

For those of you too young to remember life before iPhoto and the picture books, there once was a time photographs were physical objects, and went into a shoebox. If you wanted to make a book for your friends, you needed to stick the photos into ugly Holly Hobbie “photo-books” with plastic and waxy boards. Of course, now we can simply order a book of our personal images from Apple and, except for the “crayon” theme, make something tasteful.

One of my favorite publications is Alexey Brodovitch’s Ballet. For years, Brodovitch took snapshots at the ballet. He didn’t hire Richard Avedon to shoot them. He didn’t use a flash or worry about perfect lighting. The result is often a blur of motion and light. In 1945, this was not “real” photography. Using the standards of the time, these are simply amateur snapshots. Fortunately, this rigid definition didn’t deter Brodovitch. The blurred motion and full bleed images create the sensation of the ballet, as opposed to simply documenting it. The ornamental typography doesn’t attempt to be international style, modernist, or “high-design”. It is exuberantly about the ballet.

As I’ve said before, I truly admire work that has the courage to be about joy and delight. Ballet is a masterpiece. While we look at the book now as “high design,” it is, in fact, about something frivolous and transitory. But, aren’t those the things in life that are the most wonderful?