No Splashing. No!
Bauhaus newsletter, 1929
Somehow by attrition, I have become the “go to” designer when color is involved. This amazes me because my color theory is pretty simple: everything works with everything. Just don’t be wimpy. I love hateful combinations such as almond, maroon, and teal. I’d make every project avocado, burnt orange, butter yellow, baby blue, and magenta if I could. But, oddly, I love black and white. It’s the color combination used the least. Everyone assumes it’s ubiquitous, so everything is full of color. When was the last time you saw a stark black and white ad, billboard, or television commercial? Color is an evil temptress; we attempt restrain, but are lured with the promise of excitement. Be brave. Try black and white. This isn’t black and white with a splash of orange. No. No splash. You must deny any additional color.
AdamsMorioka
Beverige Byrd Seay
Michael Bierut
unknown
unknown
Michael Vanderbyl
Tibor Kalman
Josef Muller Brockmann
Josef Muller Brockmann
Saul Steinberg
Sister Corita Kent
unkown
Marget Larsen
Paul Rand
Lou Danziger
Herbert Matter
Alvin Lustig
Michael Bierut
Herb Lubalin
AdamsMorioka
Michael Vanderbyl
Tags: AdamsMorioka, Alvin Lustig, Black and white, Color, Herb Lubalin, Herbert Matter, Josef Muller-Brockmann, Lou Danziger, Marget Larsen, Michael Bierut, Michael Vanderbyl, Paul Rand, Saul Steinberg, Sister Corita Kent, Tibor Kalman
October 7th, 2011 at 3:37 am
ps. Herb Lubalin is perhaps the designer of the page, but the typeface is Stilla by the late and friend François Boltana, not Lubalin or even Middleton. Stilla was a winning typeface of a Letraset competition early 70′s.
This mistake is typical, as others: http://typophile.com/node/45502 http://www.flickr.com/photos/stewf/376140480/