No Splashing. No!
Somehow by attrition, I have become the “go to” designer when color is involved. This amazes me because my color theory is pretty simple: everything works with everything. Just don’t be wimpy. I love hateful combinations such as almond, maroon, and teal. I’d make every project avocado, burnt orange, butter yellow, baby blue, and magenta if I could. But, oddly, I love black and white. It’s the color combination used the least. Everyone assumes it’s ubiquitous, so everything is full of color. When was the last time you saw a stark black and white ad, billboard, or television commercial? Color is an evil temptress; we attempt restrain, but are lured with the promise of excitement. Be brave. Try black and white. This isn’t black and white with a splash of orange. No. No splash. You must deny any additional color.
Tags: AdamsMorioka, Alvin Lustig, Black and white, Color, Herb Lubalin, Herbert Matter, Josef Muller-Brockmann, Lou Danziger, Marget Larsen, Michael Bierut, Michael Vanderbyl, Paul Rand, Saul Steinberg, Sister Corita Kent, Tibor Kalman