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Tequila Sunrise

Herb Alpert & the Tijuana Brass, Whipped Cream & Other Delights, 1965

If you were “with it” in 1967 you went to cocktail parties in Malibu, drove a yellow Corvette, made macramé plant holders, and listened to Herb Alpert and the Tijuana Brass. You may already know Herb Alpert from Casino Royale (the first one), or Pee Wee Herman’s dance to Tequila. In today’s hustle and bustle world, I find Herb Alpert to be the perfect music for the drive home. It’s relaxing, fresh, and pretty groovy. I have a special weakness for 1960s Victorian revivalist typography. This is the kind of typographic layout seen at Farrell’s Ice Cream Parlour. Alpert’s 1965 album, Whipped Cream & Other Delights, is the prime example of this. I tried using this kind of composition on a magazine project recently. I thought it was the hippest thing I’d ever done. The client just laughed and said, “That reminds me of something old timey. Like a Farrell’s Ice Cream Parlour.” And…

Herb Alpert & the Tijuana Brass, South of the Border, 1964

Herb Alpert & the Tijuana Brass, Carmen, 1967

Herb Alpert & the Tijuana Brass, Film Title detail

Herb Alpert & the Tijuana Brass, Greatest Hits, 1970

Herb Alpert & the Tijuana Brass, Casino Royale, 1966

Herb Alpert & the Tijuana Brass, Something Festive

Herb Alpert & the Tijuana Brass, The Beat of the Brass, 1968

Herb Alpert & the Tijuana Brass, The Brass Are Comin', 1969

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This entry was posted on Wednesday, July 6th, 2011 at 11:46 am and is filed under Who. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “Tequila Sunrise”

  1. Tony Says:
    July 6th, 2011 at 12:13 pm

    Herb Albert was also the “A” in A&M Records, for anyone old enough to remember that label… that’s why A&M’s logo had the trumpet (as seen above on several of these albums).

  2. Steve Says:
    July 6th, 2011 at 4:21 pm

    My dad had this album and it was a constant soundtrack in our house in the early 70s. My mom didn’t like the cover much, I guess she didn’t appreciate Victorian revivalist typography.

    This was another staple in the household:
    http://www.youtube.com/watch?v=P8BjoTOj4r0&feature=related

  3. Scott.A Says:
    July 6th, 2011 at 8:36 pm

    Oh, yeah, I almost forgot.

    ‘Going Places’ brought us that hit theme song from the 60′s, ‘Spanish Flea”.

    This song is better known as the theme song to the ’60′s and ’70′s popular TV game show, The Dating Game.

    Thanks for the memories!

    –Scott–