Small Treasures

Kaiser Aluminum News, 1965

One of the most difficult tasks is to go through a family member’s things after they’ve died. After my father died, we did this so my brother and his family could take over his house. At first, it’s gut wrenching, and I wanted to keep everything for sentimental reasons. “But that was Dad’s rubber-band,” I would argue. After a few days, something else clicked in and the dumpster began to fill up. This was after we’d been told by several thrift shops to stop bring clothing from the 1970s. Fortunately, my sister gave the bulk of my father’s wardrobe to a friend who was the bartender at a groovy bar. Unfortunately, my brother had to stop going there because he thought it was creepy to see a young hipster behind the bar in Dad’s old striped shirts from Sears in 1975.

Books were the hardest to give away. Who knew that everyone was so picky? We called several used booksellers in Berkeley and San Francisco. They came out to the house, sifted through the hundreds of books and took three. Eventually we started throwing them away. I admit a book on Cobol (a computer language from 1959) is not a big draw. I did, however, save a wonderful assortment of ephemera. One of my favorite items is Kaiser Aluminum News III, from 1965. The drawings are by Saul Steinberg. Don Conover is listed as the art director. I don’t have any idea why my dad had this. Maybe he owned stock, but I don’t think he was interested in aluminum. There are some scary typographic choices (the bold Century Expanded and italic Optima), but each page is as incredible as the next.

Some day, after a few cocktails, I’ll do some drunk posting, and talk about the other “ephemera” we found.

Tags: , , , , ,

One Response to “Small Treasures”

  1. Mark Kaufman Says:

    Thanks for posting this! A fascinating look at corporate communication from another time and place…which explains the “scary typographic choices” Optima Italic made perfect sense then.