The Ballad of the Sad Cows


When we design an identity system, we go through a long and thorough process. The final outcome fits the client’s business and is the foundation of a larger system. But when I see this logo for Douglaston Steakhouse designed by Restaurant Associates in the 1960s, I want to drop all of the thinking and visual exploration and only design logos with sad animals. Strangely, this logo seems more fitting for PETA, than a steakhouse. It’s honest, though, and I appreciate that. If you eat steaks, well, there’s no getting around the fact that a cow had to die. I think the cows in this are experiencing the classic stages of grief: denial, anger, depression, and acceptance.

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8 Responses to “The Ballad of the Sad Cows”

  1. Gaby Says:

    Awesome post

  2. Gaby Says:

    Interesting, never thought of it like that

  3. Latisha Says:

    Awesome post

  4. Sean Says:


  5. Sean Says:


  6. Brianna Says:

    Interesting, never thought of it like that

  7. Felica Puglia Says:

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  8. Sean Says:

    Fantastic. Thanks for the add.