México Lindo y Querido

Design magazine, September 1968

Design magazine, September 1968

I love Mexico City. On my last visit, I was speaking at a conference and had remarkable hosts who took us to the best restaurants, out of the way shops, Museo Estudio Diego Rivera, Frida Kahlo’s house, La Casa Azul, and Teotihuacan. It is easily one of my favorite speaking engagement experiences. Somehow, I expected Mexico City to look like photos taken during the 1968 Olympics. As wonderful as the trip was, I hoped to find some remnant of that graphic program. However, it was no longer 1968, and the Olympics were over.

Mexico City knew that it couldn’t compete with the architecture and budget of the 1964 Tokyo Olympics. So, they turned to Lance Wyman and Peter Murdoch to design a graphic program that would act as a visual fiesta. The logo is a mix of 1960s Op Art and Huichol idioms. The color palette makes no apologies and is clearly a party and a half. The forms are integrated to create a system that is joyful and exuberant. It is so easy to be earnest and take design too seriously. This system is a serious program with gravity, but it never loses a sense of delight.

1968 Mexico City Olympics, Lance Wyman

1968 Mexico City Olympics, Lance Wyman

1968 Mexico City Olympics stamps

1968 Mexico City Olympics stamps

1968 Mexico City Olympics, information kiosk

1968 Mexico City Olympics, information kiosk

1968 Mexico City Olympics

1968 Mexico City Olympics

1968 Mexico City Olympics poster

1968 Mexico City Olympics poster

1968 Mexico City Olympics poster

1968 Mexico City Olympics poster

1968 Mexico City Olympics traveling exhibit

1968 Mexico City Olympics traveling exhibit

1968 Mexico City Olympics groovy dresses

1968 Mexico City Olympics groovy dresses

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6 Responses to “México Lindo y Querido”

  1. Derek Stewart Says:

    Everytime I come to this blog it’s like being in a time warp – a nice time warp, though. I was thinking about Lance Wyman just the other day, as in ‘how would he have handled this? re: an ‘impossible’ logo that was failing to materialise. For me, he remains a great inspiration and this work, in particular, still stands for its ingenuity and its amazing use of colour. It’s no longer 1968 but at least we have these wonderful images to remind us now and again – btw I’d forgotten about those groovy dresses…

  2. Tim Says:

    Amazing! Delicious! This one, and your Garamond and Blow Up posts are all good examples of why I follow your blog religiously.

  3. Sean Says:

    Muchas gracias for following BSC. The Mexico 68 stuff is so incredible, like the 84 LA Olympics.

  4. Sean Says:

    Thanks. I keep trying to move past 1968, but it’s a temporal barrier.

  5. Tim Says:

    I hear you. It’s tough to move on…so I kinda don’t. BTW the 1972 Olympics visuals weren’t too shabby either with the Hockney, Wesselmann, Allen Jones, Vasarely, Max Bill, etc. posters.

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